One of the biggest misunderstandings about creativity is that the initial idea is vital to creating an original concept. Having facilitated many ideation sessions with my clients over the years, many times the final idea selected originates from an idea that was initially thought of as a 'bad idea'. However, in the creative world, there is no such thing as a bad idea. What one person thinks is a bad idea is brain food for someone else who can see its potential.
As Ed Catmull explains, "If you give a good idea to a mediocre team, they'll screw it up. But if you give a mediocre idea to a great team, they'll make it work", Ed is the cofounder and president of Pixar and Disney Animation Studios, and author of 'How Pixar Fosters Collective Creativity', (Harvard Business Review, Sept 2008). Pixar believe that the key to creative success is to get great people, bet big on them, give them enormous leeway and support and an environment which encourages honest feedback from everyone.
At The Thinking Business, we believe that creative magic comes from a combination of creative people working in a creative culture using a creative process to generate creative ideas. This is the secret to creative success.
So think about this.....how can you inspire creative magic within your organisation?
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